Fillmore street is home of some heavy world class shopping (namely Marc Jacobs, Alice and Olivia, Betsey Johnson…) but Curve boutique takes it to another level. With stores in Los Angeles, New York and Miami, Nevena Borissova (who opened the first location in LA back in 1997) has created a retail empire for fashionistas to enjoy everywhere.
The new San Francisco addition made a big fuss last year and designer-hungry ladies finally found their match in this modern, sun-filled boutique carrying TOP designers like Alexander McQueen, Balmain, Rochas, Valentino, Versace and Viktor & Rolf, just to name a few.
On top of being located in a historic building and having amazing clothes and accessories, the staff at Curve is knowledgeable and pleasant and probably won’t let you leave without spending a few hundred bucks more than you intended (it’s not them, it’s you). But it’ll be worth it once that “must-have” piece is hanging in your closet.
2360 Fillmore St.
San Francisco, CA 94115
Sun 11pm–5pm (or by appt.)