With the growing anticipation of Rihanna possibly dropping her eighth studio album, “Anti” on Jay-Z’s TIDAL music streaming service this Friday, the Barbadian singer has had an eventful year.
“Anti” will be Rihanna’s first album under the Roc Nation label after leaving Def Jam and promises to be a fascinating listen for audiences closely following the activities of the celebrated artist since the broadening of her music exploits given her releases of “FourFiveSeconds” and “Bitch, Better Have My Money” earlier in the year.
Taking a page out of her mentor Jay-Z’s playbook, Rihanna has made the marketing for this album release as technologically forward as anything has been going in the realm of mainstream popular music.
ANTIdiaRY present visitors with high-concept, dissonant imagery shot in crisp video and an engaging presentation of stereoscopic virtual reality only viewable on a mobile phone.
Even the album cover unveiling was an event in of itself, as it was unveiled in Los Angeles’ MAMA Gallery.
As a painting depicting a young Rihanna holding a balloon string while her eyes are covered by a crown with braille layered over the entire piece, this cover was painted by Roy Nachum, who will with Chloe Mitchell provide poetry that will be included in the album liner.
Chloe Mitchell & Roy Nachum
Rihanna is a bonafide entertainment icon and all signs point to her star growing that much larger with the release of “Anti.”
Written by: David Wong
Edited/Published by: Herbert Hernandez