Swim Week took over Miami and featured its popular events: SwimShow, Hammock, and Cabana. Similar to Fashion Week, Swim Week showcases the newest trends and fashion in swimwear.
SwimShow took place at the Miami Beach Convention Center. It's the biggest tradeshow in the world and it celebrated its 35th year! All the buying and selling happens here.
Hammock is the upscale tradeshow that showcases the latest accessories, brands, beauty and more. Brands have the option of displaying their products in private ocean-view suites or in a modern exhibition hall.
Cabana provides a relaxing shopping experience. It's inspired by resorts like Ibiza, Tulum, and Cote de'Azure.